Remix Reflection

Charley Howe & Taylor Koelsch
Remix Reflection

For our remix, Taylor and I wanted to emphasize how, through social media networks, advocacy and awareness groups are not only extremely popular, but powerful.  It was important to us to talk about the fact that such groups exist on these sites and have a wide range of followers and supporters in a virtual and physical sense.  We were inspired to dig deeper on this topic by the Occupy Wall Street protests and such awareness groups like cancer awareness, and their use of these sites to gain support.  It was simply amazing to us to see how millions show their support over these sites and how they have their own little virtual world designated to a specific interest, concern, or support group.

Starting off this project, it was hard to find videos that directly reflected the message we were trying to portray throughout our remix. When finding videos, there weren’t many that talked specifically about social media groups and their variety as well popularity.  We found a few that talked about social media communication as a whole, which in some cases reflected our message, but there were also a large amount of videos on how social media sites, especially Facebook can be used in a business sense.  We cropped around the specific message of these videos and were able to incorporate their statistics, ideas, and background information regarding these sites.  This helped give people a better idea of how these sites are used and helped us narrow down our intended audience to mainly Facebook users, as well as advocates.

For many of the video clips we used, we only took short segments, which allowed us to take away their original message and help create ours.  We took videos designated to global disasters, Facebook parodies, business, and informational stats and were able to form them into a completely different message.  As hard as it was to do this, we had to in order to portray what we wanted to, since no videos fully related to our topic.  Looking solely at the clips we took, you may not even be able to tell what the original videos message was.  It would have been easier to use longer clips, but this was also more fun and made our video interesting and different.

We tried to make our video relate to a wide variety of people.  As of course it is much easier for avid Facebook and social media users to understand, it was also important that general advocates and others were able to see the transformation that these sites have had through awareness, protests, and support.  Since most of the social media culture is habited by a younger crowd, and in turn would be the main watchers of our video, we wanted to make it more relevant and interesting to them by adding the parody about the Facebook group “I Love Beer,” since those kind of groups are as well all over the place.   In order to give people a solid background on these sites without making it a tutorial or steering away from our main message, we gave a few stats and information for those who may not use them.  If we were to go more in-depth, our video would have turned into a tutorial on how to use these sites, and that wasn’t what we wanted.  But we used enough that we could safely back up our argument.

Through our video, we wanted to get across to our YouTube audience the positive effects of social media and different ways that they can be used, other than just keeping in touch with friends.  We wanted to show people the other benefits of communication other than just personal connections.  Social media has turned into a global networking environment where communication virtually endless in many aspects.  Social network sites are a place where everyone can have a voice and where common interests can be further explored.  Through the possibilities of Facebook groups, individuals can share thoughts and ideas with millions of others, which, in turn, can provoke the growth of bigger movements.    We want to emphasize the fact that through this type of environment, you can’t go unheard.  People will communicate, share, and help one another unlike any other form of media before.

Since old forms of communication are slowly disappearing, we feel as though social media is emerging as the new alternative.  Social networking sites in general, but specifically Facebook, are proving to be ground-breaking in this new turn of social communication.  We wanted to get a positive reaction from our audience and have them be excited about hopefully getting involved with this type of communication.  Our audience should see the other ways that they can use Facebook and social media sites.  It is also important to us that our younger audience recognizes that they can easily get involved, as unlike before, younger generations typically didnt show support for causes or protests.  Whether they didn’t know how or they had no way of doing so, they can show support easily through the wide range of groups that circulate the virtual media world.

When it came time to making the video, we decided to use iMovie since it was already on my computer and seemed like it would help us the most.  At first, using it was extremely confusing and we didn’t understand even the basics.  After watching a few YouTube tutorials on how to crop videos, include pictures and songs, we got on a roll.  The hardest part to figure out was the voiceover, but once we understood it, it helped add a lot to our video.  Once we figured out how to download the videos off of YouTube and convert them to be able to use through iMovie, we were able to get a solid start down.  There wasn’t much we weren’t able to do with this tool.  We could edit and add videos, sound, music, images, slides and the length and volume over them all.  Any little thing that may have been hard for us was easy to get around, but we never ran into much difficulty with anything once we learned how to use it.  Our only problem came when we tried to upload it to YouTube and they immediately took out the sound from the music we put in it.

Music Used:

The Time Has Come- Pretty Lights

Straight Heat-EdiT

Shakedown Street-  Grateful Dead

Polarize- Big Gigantic

Synth One- Ronald Jenkees

Gone Gone Gone-The New Deal

Sites Used:


Videos Used:

Bosnia clip-

Definition of social media-

Facebook parody-


Social media a fad?-


World clip-

Extra Shirky clip-



YouTube as a Social Network


YouTube serves as a social networking site through its videos.  They serve as a communication vehicle and point to social clustering.  Users are on this site all day watching, commenting, critiquing and uploading videos.  Many have created a little world with one another where they subscribe and follow to keep updated on what their virtual peers are doing.  They talk to one another over their videos and often post videos of a similar kind to relate to one another.  Many of the more popular video posters are from large corporations or music artists, who post more official, copyrighted material.  YouTube is all about trial and error.  You don’t know when your video will get very many hits, or what the public will ultimately enjoy.  That’s why this site is labeled in the article as a “network of creative practice.” The website is designed for collaborative participation and helps people to do such in a very easy manner.  YouTube has also allowed sharing to be so easy that people can communicate by sending one another clips and links to what YouTube has to offer.  While it is certainly used to express yourself and share with those on the sight, a main function is sharing.  Digital literacies come from learning how to upload, communicate and collaborate through YouTube.  It is the way of understanding what to upload that will catch the publics eye and how to get your material noticed.

YouTube Culture


YouTube was launched in 2005 by a few employers of PayPal.  It started off as just a website aiming to remove the technical barriers to widespread internet sharing of videos, but seemed to turn into much more.  It became a huge public collaboration, allowing members to upload as many videos as they chose, connect with other members, and watch as whatever video they chose, all with ease.  With videos ranging from tutorials, comical jokes, remixes, music videos, and even clips of movies and shows, YouTube has provided the public with virtually anything they are looking for, and that’s how it became so popular.  It allows everyone to share online and lets almost anything up.  Looking at what the ‘About Us’ page said back in 2005, makes YouTube seem so much different.
“Show off your favorite videos to the world
Take videos of your dogs, cats and other pets
Blog the videos you take with your digital camers or cell phone
Securely and privately show videos to your friends and family
around the world
. . . and much, much more!”

Looking at this, it doesn’t seem like the creators were expecting YouTube to become such a sensation.  Now with the sloagan “Broadcast Yourself”, it is evident that you can find almost anything.  This allows users to share anything theyed like, allowing others to view anything theyd like.  With so much effort being put in by people around the world, we can essentially say that YouTube is run by its users.  Without them, the site wouldn’t exist.  By uploading such a wide array of videos, YouTube has become its own little virtual world that can be explored for hours.  What’ s so unique about it is that each video that comes up under a search has been put up by a different person.  It is simply up there to share and benefit others.